How to Create a Logo
How to create a logo stumps many small business owners. They don’t know where to start in creating something so important to their business.
Below you will find the 3 different types of logos and 9 logo ideas to get you started in the right direction.
Keep in mind your logo reflects your business. When someone sees it, they should immediately know what your business does or stands for.
3 Types of Logos:
There are basically three different types of logos.
- Font-based logo: Consist mostly of a type treatment. Think IBM, FedEx, or Sony.
- Illustration logo: Consist of an image of what your company does or stands for. Think of UPS’s shield and Allstate’s hands.
- Abstract graphic symbol logo: Consist of a symbol. Think Nike or Apple.
You can create a logo for free using something like Photoshop or you can hire a professional designer. Either way…you need to do some brainstorming first.
9 Tips on How to Create a Logo:
- Know your small business:
Your logo should represent what your business is about, what it stands for, and what products or services you provide. Remember…your logo reflects your business.
- Look at the logos of other business like yours:
They can give you an idea where to start with your logo. Do they use flashy graphics, fun and quirky images, or conservative and solid designs? Be aware though that you want your logo to be distinguishable from the rest of your competitors. So even though it should follow the general theme of your industry…it should stand out as exclusively yours.
- Know your audience:
One of the most important things to keep in mind why creating your logo is your consumers. Are age bracket are they? What is their gender, their likes and dislikes, their education level, their demographics? What is their average income level? Keep those statics in mind while creating your logo, after all, if your logo does not appeal to your target audience, it will defeat your whole purpose of having a logo in the first place.
Taglines are phrases that describe your small business. It is usually at the foot of your logo. Some use them and some don’t. The choice is yours, but if you use a tagline…make it memorable. It should sum up what your whole company is about in a very short phrase such as Allstate’s “You’re in Good Hands”.
- Make it functional:
Your logo should be clean, scalable, and easy to reproduce. It should look as good on the side of truck as it does on your business cards. You should also create a logo that can be reproduced in black and white as efficiently as color, so it can be photocopied, faxed, or used in a black and white advertisement.
- Use color sparingly:
Your five color logo may be beautiful, but when you go to have it produced on your stationary or business card, you are going to be shocked at the cost. Some applications won’t even work with a lot of color. Try not to exceed three colors when designing your logo.
- Hire a designer:
Some people are super talented and can design their own logo in Photoshop or Adobe Illustrator. I am definitely not one of them. The trouble with creating a logo of your own is getting it into the right format to transfer it easily into print or onto a sign. So sometimes it is wiser just to hire a professional. Your logo is the foundation for all your advertising and promotional material, so spending a little bit of money now can really pay off in the long run.
- Protecting your logo:
Once you have logo that clearly illustrates what your small business is all about, you might want to consider getting it trademarked to protect it from other companies using it. You can apply on the U.S. Patient and Trademark Office Website for a trademark.
- Using your logo:
Once it’s protected, you can use it everywhere. Use it on your business cards, letterhead, stationary, brochures, ads, your website, and any other place you mention your small business’s name. If you use social medias to increase business, you can use your logo in your profile. Use it often to build your company’s image and visibility.
Remember learning how to create a logo is all about knowing your business and your consumers and then designing your logo to represent what your small business is all about and the values it stands on.